Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.

Kenya

Flag of Kenya

Background Information

  • In Kenya the advent of various mediums means advertising is becoming more and more selective
  • Each new medium is taking on a new or unique profile thereby attracting a different audience profile from the next
  • There are currently 26 radio stations, 10 TV stations 2 main newspapers and several magazines
  • Outdoor covers a wide range of billboards,suburb signs, directional signs, city clocks etc

    Challenges
  • Fragmented stations makes for difficult planning, wastage and duplication
  • Plan by program vs. reach due to viewership habits
  • Not enough media data for planning/post-analysis
  • Not objective delivery of information (each station claims highest, no third party regulation)
  • Data is stayed (face to face is quarterly at best), programming changes, data not updated
  • Limited print mediums (low selection mags, low print quality for newspapers)

Overview

Capital Nairobi
Currency Shillings
Major Ethnic Groups                               Kikuyu 22%
Luhya 14%
Luo 13%
Kalenjin 12%
Kamba 11%
Kisii 6%
Meru 6%
Other African 15%,
Non-African (Asian, European, and Arab) 1%
Location Location Kenya is in Eastern Africa, bordering the Indian Ocean, between Tanzania and Somalia
Land boundaries: Total: 3,477 km
Border Countries: Ethiopia 861 km, Somalia 682 km, Sudan 232 km, Tanzania 769 km, Uganda 933 km

Population

Religions Breakdown                  Protestant 45%,
Roman Catholic 33%,
Muslim 10%,
Indigenous beliefs 10%,
Others 2%
Population 36,913,721
Population Growth Rate 2.799% (2007 est.)
Birth rate: 38.94 births/1,000 population (2007 est.)
Death rate: 10.95 deaths/1,000 population (2007 est.)
Age Structure: 0-14 years: 42.1% (male 7,826,804/female 7,720,456)
0-14 years: 42.1% (male 7,826,804/female 7,720,456)
65 years and over: 2.6% (male 446,355/female 525,609) (2007 est.)
Literacy - Adults 15 +
Total Population 85.1%
Male 90.6%
Female 79.7%

Sovereignty

Banking And Business

Schooling And Holidays

Images


  


Media

Tv Stations

  • KBC-TV (Kenya Broadcasting Corporation) - Swahili & English
  • KTN (Kenya Television Network) - English
  • CTN (Cable Television Network) - English
  • Family TV - English
  • Media Sport Plus - English
  • Metro TV - English
  • Nation TV - Swahili & English
  • Citizen TV - English

Radio Stations

  • KBC-Kiswahili Radio (Kenya Broadcasting Corporation) - Swahili
  • KBC-English Service (Kenya Broadcasting Corporation) - English
  • KBC-Eastern Regional Radio (Kenya Broadcasting Corporation) -Boran, Burji, Rendille,Somali and Turkana
  • KBC-Central Regional Radio (Kenya Broadcasting Corporation) - Embu, Hindustanii, Kikuyu, Kamba, Maasai and Meru
  • KBC- Western Regional Radio (Kenya Broadcasting Corporation) - Duria, Luhya, Luo, Kalenjin, Kamba, Kisii, Meru, Pokot,Suba and Teso
  • Coro FM - Kikuyu
  • IQRA FM - English, Swahili & Arabic
  • Kiss FM - English
  • Radio Metro - English, Hindustani, Gujerati, Punjabi and Urdu
  • Capital Radio - English
  • Kameme FM - Kikuyu
  • Metro East FM - Hindustani
  • Rehama Radio - Kalenjin
  • Sanyare Radio - Swahili, English, Kalenjin, Kikuyu, Luo, Hindi, Luhyia
  • Sound Asia - Hindi, English, Gujarati, Punjabi
  • 103.9 Family FM - English
 

Magazines

Newspapers

  • Daily Nation (Daily) English
  • The Standard (Daily) English
  • Taifa Leo (Daily) Swahili
  • Kenya Times (Daily) English
  • The People (Daily) English
  • Kenya Leo (Daily) Swahili

Newspapers

  • The East African (Weekly) English
  • Coast Week (Weekly) German, English & Swahili
  • East African Chronicle (Weekly) English
  • Karengata Chronicle (Weekly) English

Special Interest Print

  • Investment News (Weekly) English
  • Economic Review (Weekly) English
  • Kenrail (Fortnightly) Swahili & English
  • Sparkle Magazine (Monthly) English
  • Viva (Monthly) English
  • Development Horizons (Monthly) English
  • Kenya Farmer (Monthly) English
  • Executive (Monthly) English
  • East African Computer News (Monthly) English
  • East African Report On Trade & Industry (Monthly) English
  • Safari (Monthly) English
  • Presence (Monthly) English
  • Consumer’s Digest (Monthly) English
  • Women’s Mirror (Monthly) English

Outdoor Media

Bus Shelters
3.74mx1.2m  
0.25mx1.7m  
1.1mx1.6m

Suburb Signs
1.2x1.6m

Street Finders
1.2mx1.4m
1.4mx1.6m

Billboards
3mx6m
3mx12m
6mx12m
9mx6m
12mx9m

Road Arches
4m x 16m

Maxilites
7.32mx4.82m

Light Boxes
1.7mx2.7m

Pillar Wraps
2.3mx0.9m

Airport signage
1.5mx1.3m

Airport Pillar Wraps
2.3mx0.9m


Country Data
News