Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Botswana

Background Information

  • The British protectorate of Bechuanaland became independent as Botswana in 1966. The country is a presidential democratic republic in which the president is elected by the parliament
  • Four decades of uninterrupted civilian leadership, progressive social policies, and significant capital investment have created one of the most dynamic economies in Africa
  • Mineral extraction, principally diamond mining, dominates economic activity, though tourism is a growing sector due to the country's conservation practices and extensive nature preserves
  • Botswana has the world's highest known rate of HIV/AIDS infection, but also one of Africa's most progressive and comprehensive programs for dealing with the disease
  • Botswana has a developed banking culture in comparison to most African countries
  • Consumers tend to purchase their day consumables from formal shopping outlets
  • Formal shopping infrastructure is common and developed with Gaborone


Capital Gaborone
Currency Pula (BWP)
Major Ethnic Groups                                                                 Tswana (or Setswana) 79%
Kalanga 11%
Basarwa 3%
Other, Kgalagadi & White 7%
Main Languages English (Official)
Geography Location: Botswana is a landlocked country in Southern Africa, to the northwest of SA, to the southwest of Zimbabwe. Its northern and western borders are with Namibia

Total Area: 585370 sq km land and 15 000 sq km water

Natural Resources: diamonds, copper, nickel, salt, soda ash, potash, coal, iron ore and silver.


Religious Breakdown Christian 71.6%,
Badimo 6%,
other 1.4%,
unspecified 0.4%,
none 20.6%
Population 1,815,508
Growth rate: 1.503% (2007 est.)
Birth rate: 23.17 births/1,000 population (2007 est.)
HIVAIDS Adult Prevalence Rate 37.3%
People Living with 350,000 HIV/AIDS
Deaths 33,000
Labour Force 288,400 formal sector employees (2004)
Labour Force by occupation:         Agriculture: NA%
Industry: NA%
Services: NA%
Literacy: Age 15 and over that can read or write
Total Population 81.2%
Male 80.4%
Female 81.8% (2003 est.)


Government Parliamentary Republic
Constitution March 1965, effective 30 September 1966
Legal System                                                                     based on Roman-Dutch law and local customary law; judicial review limited to matters of interpretation; accepts compulsory ICJ jurisdiction, with reservations
Chief of State President Festus G. MOGAE (since 1 April 1998)
Head of Government President Festus G. MOGAE
Elections Festus G. MOGAE elected president; percent of National Assembly vote - 52%
Cabinet Cabinet appointed by the president

Banking And Business

Banking & Office Hours Mon – Fri 08h30 – 15h00
Sat 08h00 – 11h00
GDP Purchasing Power Parity $17.93 billion (2006 est.)
Real Growth Rate 5.4% (2006 est.)
Per Capital $10,900 (2006 est.)
Composition By Sector                                                                         Agriculture 2.4%
Industry 46.9% (including 36% mining)
Services 50.7% (2003 est.)
Industries Diamonds, copper, nickel, salt, soda ash, potash; livestock processing; textiles
Electricity Electricity Production 823 million kWh (2004)
Electricity Consumption 2.464 billion kWh (2004)
Electricity Exports 0 kWh
Electricity Imports 1.699 billion kWh (2004)
Transportation Railways Total 888 km
Narrow Gauge 888 km 1,067-m gauge (2002)
Highways Total: 10,217 km
Paved 5,620 km
Unpaved 4,597 km
Waterways None
Harbours and Ports None (Landlocked)
Air Transport 85 Airports (2006)
Airports - with paved runways:10
2,438 to 3,047 m: 2
1,524 to 2,437 m: 7
914 to 1,523 m: 1 (2006)
Economy Botswana has maintained one of the world's highest economic growth rates since independence in 1966, though growth slowed to 4.7% in 2006. Through fiscal discipline and sound management,
Exports $4.836 billion f.o.b. (2006 est.)
Imports $3.034 billion f.o.b. (2006 est.)
Foodstuffs, machinery, electrical goods, transport equipment, textiles, fuel and petroleum products, wood and paper products, metal and metal products
Major trading partners European Free Trade Association (EFTA), Southern African Customs Union (SACU), Southern African Customs Union (SACU) ,Zimbabwe

Schooling And Holidays

Public Holidays     

January 01-02 New Year
May 01 Labour Day
May 29 Ascension Day
July 01 Sir Seretse Khama Day
July 15-16 President’s Day
September 30 Botswana Day
December 25-26 Christmas



Tv Stations

BTV - Botswana tv - English
GBC TV Gaborone Broadcasting Co - English


Radio Stations

RB1 - Setswana, Kalanga, Lozi and Khoi
RB2 - English and Setswana
Radio Gaborone - English and Setswana
Radio Africa 99 - English and Setswana
Yarona FM - English and Setswana


  • Zebra’s Voice, The (Quarterly) English & Setswana
  • Botswana In Pictures (Infrequent) English
  • This is Botswana (Annual) English
  • Educamus (Monthly) English & Setswana
  • Business And Construction Review English
  • Business and Financial Times (Monthly) English
  • Business Focus Magazine (Bi-Monthly) English
  • Business Promoter (Quarterly) English
  • Wena – Indutry and Enviroment English & Setswana Magazine (Quarterly)
  • Southern African Transport and English Communications Magazine (Monthly)
  • The Writer (Monthly) English
  • Marung (Monthly) English
  • Focus on Africa (Quarterly) English
  • Botswana Focus (Annual) English
  • Mokolodi Newsletter (Quarterly) English
  • Farming Magazine (Monthly) English
  • New African (Monthly) English
  • Four 4 Two (Monthly) English
  • TruBlu (Quarterly) English
  • Kick off (Monthly) English
  • L Magazine(Bi-monthly) English
  • Half Time English
  • Sport Spectrum (Bi-monthly) English
  • New African English
  • Botswana Magazine (Every 2nd Year) English
  • African Sports News (Quarterly) English
  • Botswana Car Magazine (Quarterly) English
  • Kultwano (Monthly) Setswana & English
  • Motswana (Monthly) English
  • Sa Adia (Monthly) English & Setswana
  • Botswana Focus (Annual) English
  • Mokolodi (Quarterly) English



  • The Daily News - English
  • Dikgang tsa Gompieno - English and Setswana
  • Botswana Advertiser - English
  • Botswana Gazette - English
  • Botswana Guardian - English
  • The Midweek Sun - English
  • Mmegi Monitor - English and Setswana
  • Mmegi / The Reporter - English and Setswana
  • Nothern Advertiser - English
  • The Selebe Phikwe Mirror - English
  • The Voice - English

Outdoor Media

Country Data