Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.

Cote d'Ivoire

Flag of Cote d'Ivoire

Background Information

  • Among the world’s largest producers and exporters of coffee, cocoa beans and palm-kernel oil.
  • It is largely dependent on agriculture and related activities, which engage roughly 85% of the population.
  • Côte d’Ivoire represents 40% of economic trade in UEMOA
  • Economical growth endangered by a military rebellion the country is facing since September, 02.
  • Market with real and solid natural resources but presenting a risk with the deep political instability in process since 1999,
  • Main Companies
    Société Ivoirienne de Raffinage (SIR): Petroleum products,
    Nestlé : Food & landry
    British American Tobacco,
    Cosmivoire : food & landry
    Solibra : Beers & soft Drink
    IPS : Industrial Promo Service an Holding of Aga Kaan (Main Products)
    SGBCI: Bank, Affiliate of la Generale Banque de France
  • Internet: Media in growing development. Shiny advertising opportunities. Media most limited to professional use and to message reception for individuals. Low rate of private owners
  • Cinema : Even if the penetration is low, this media in Cote d’Ivoire are very appreciate specially for young & incomes A.Possibility to broadcast with a Beta SP materials
  • Apart from international ad agencies like Panafcom McCann – Erickson CI , Y&R, Océan Ogilvy & Mather, with their own monitoring cells integrated, some private companies exist and monitor ad activities but their technitians have to be improve:
    Medis : TV, Radio, Print, Outdoor & Events,
    Hexagone: TV, Radio, Print, Outdoor & Events
    A new born Day Production working also on the above – mentioned media
  • Some major monitoring projects are supposed to be held sooner


Currency Franc CFA
Main Languages                             French (official)
60 native dialects with Dioula the most widely spoken
Currency Rate US$ 1 US$ = 700 fcfa


Population 18,013,409
Growth Rate 1.995% (2007 est.)
HIV/AIDS                                                             Prevalence Rate: 7% (2003 est.)
Literacy – Definition : Age 15 and over that can read or write
Total Population 50.9%
Male 57.9%
Female 43.6% (2003 est.)


Banking And Business

Banking and Business Hours

GDP: $29.05 billion (2006 est.)
Real growth rate: 1.2%
Inflation: 3.2%
Exports: $7.832 billion f.o.b. - cocoa, coffee, timber, petroleum, cotton, bananas, pineapples, palm oil, fish
GDP/capita: $1,600 (2006 est.)
Imports $5.548 billion f.o.b. - fuel, capital equipment, foodstuffs
Major trading partners Nigeria, France, Netherlands, US, Nigeria, Germany, China

Schooling And Holidays



Tv Stations

  • Television Ivoirienne TV Premiere (RTI) - French & Vernaculars
  • Television Ivoirienne TV2 (RTI) - French & Vernaculars
  • Bouake Regional Television (RTI) - French & Vernaculars
  • Canal Horizon (Canal Plus)(Euronews, Festivals, Mangas, MCM, RTL9, European Channels) - French

Radio Stations

  • RTI Chaine Une (RTI) - French, English, Vernaculars
  • RTI Frequence Deux (RTI) - French & English
  • Radio San Pedro - French & Vernaculars
  • Radio Bin-Houye - French & Vernaculars
  • Radio Tengrela - French & Vernaculars
  • Radio Bouna - French & Vernaculars
  • Radio Espoir - French
  • Radio Nostalgie - French
  • Radio JAM - French & Vernaculars
  • Africa No.1 (Societe de Radiodiffusion De Cote d’Ivoire) - French
  • Radio France Internationale - French
  • BBC Radio Afrique - French



Dailies: All French
  • Le Democrate (Daily)
  • L’Essor Cote d’Ivoire (Daily)
  • Fraternite-Matin (Daily)
  • La Gazette (Daily)
  • L’Inter (Daily)
  • Ivoire Soir (Daily)
  • Le Jour (Daily)
  • Journal des Amis de la Cote d’Ivoire (Daily)
  • Notre Voie (Daily)
  • Nouvelle Republique (Daily)
  • L’Oeil du Peuple (Daily)
  • Le Patriote do Cote d’Ivorie (Daily)
  • Le Populaire (Daily)
  • Le Republicain (Daily)
  • Le Reveil Hebdo (Daily)
  • Soir Info (Daily)
  • La Voie (Daily)
Weekly: All French
  • Abidjan Sept Jours (Weekly)
  • Alif (Weekly)

Outdoor Media

Rate Card is based on CFA excepted Global outdoor
Discounts are related to the number of weeks and type of usage
Very high usage in permanent outdoor especially in Abidjan
Main Owners : Pub Régie
Univers Media
Global outdoor for spectacular


  • Rent : yearly or each two year
  • Image building
  • Opportunity to provide messages on large sites in major traffic areas
  • Limited units that are placed in strategic points throughout Abidjan
  • Format available : spectaculars, neon sign, possibility to paint wall


  • Rent : Monthly & 15 days
  • Available for promotional activities & launches
  • Number of units are very low vs the demand Sold : By agency
  • Format available: 12m2
  • Material: Paper
Country Data