Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Malawi

Background Information

  • Known as The “Land of the Lake” or more commonly as The “Heart of Africa”
  • The Northern Region is mountainous with the highest peak reaching over 3000m (9843ft) and features the rolling Nyika Plateau rugged escarpments and valleys and the thickly forested slopes of the Viphya Plateau
  • Malawi is a landlocked country in South central Africa falling between 33 and 36 degrees east and 9 and 18 south. It is bordered by Tanzania to the north, Zambia to the West and Mozambique to the east and south.
  • Malawi is one of the smallest countries in Africa (smaller even than England), it measures 118, 484 square kilometers. It is 840 km long north to South and not more than 160 km wide.
  • In 1975, the centrally situated city of Lilongwe replaced Zomba as the Capital of Malawi. In most respects, the city of Blantyre is of more importance than Lilongwe, with double the population of the official capital.
  • The population of malawi is estimated to stand at close to 12 million people, making it one of the most densely populated countries in Africa, especially in the South. Despite this most of the population live in rural areas. The most populated City is Blantyre, followed by Lilongwe, Zomba and Mzuzu.
  • History has scant regard for the arbitrary political boundaries of modern Africa, and the history of Malawi in particular throws up several problems of definition. Malawi took its modern shape only in 1907, for which reason it is misleading to think of it as a discrete entity prior to the 20th century, and it’s questionable whether one can write meaningfully about the history if Malawi in isolation of events that took place outside its modern boundaries. Between 1907 and 1964, Malawi was known as Nyasaland and Lake Malawi was called Lake Nyasa (this name is still used by Tanzanians).
  • The absence of written records means that the origin and classification of the modern peoples of East Africa and Southern Africa is a subject of some academic debate. It is probable that East and Southern Africa incurred two major influxes in the last 3, 000 years, on both occasions by people from West Africa. Descendants of these people, remembered locally as the Akafula or Batwa, are thought to have been similar in appearance to the pygmies of West Africa and the Khoisan of Southwestern Africa. They were slightly built hunter-gatherers.


Capital Lilongwe
Currency Kwacha (D) (MWK)
Major Ethnic Groups                             Chew Nyanja, Lomwe Sena, Tonga Ngoni , Tumbuka Yao, Ngonde Asian , European
Main Languages English (Official) , Chichewa (Official)


Religious Breakdown                           Christian 79.9%
Muslim 12.8%
other 3%
none 4.3%.
Population 13,603,181
Growth Rate: 2.383%
HIVAIDS Adult Prevalence Rate 14.2%
People Living with HIV/AIDS 900,000 (2003 est.)
Deaths 84,000 (2003 est.)
Labour Force 4.5 million (2001 est.)
Labour Force by Sector Agriculture 90%
Iindustry and services: 10% (2003 est.)
Literacy: Age 15 and over that can read or write
Total Population 62.7%
Male 76.1%
Female 49.8%


Government Multiparty Democracy
Constitution 18 May 1994
Legal System based on English common law and customary law; judicial review of legislative acts in the Supreme Court of Appeal; accepts compulsory ICJ jurisdiction with reservations
Chief of State President Bingu wa Mutharika (since 24 May 2004)
Head of Government                                                                                 President Bingu wa Mutharika
Elections president elected by popular vote for a five-year term (eligible for a second term); election last held 20 May 2004 (next to be held in May 2009)
Cabinet 46-member Cabinet named by the president

Banking And Business

Banking & Office Hours Mon-Fri 08h00-15h30
Sat 09h00 - 11h00
GDP Purchasing Power Parity $8.272 billion (2006 est.)
Real Growth Rate 8.5% (2006 est.)
Per Capital $600 (2006 est.)
Composition By Sector                                                                         Agriculture 35.4%
Industry 17.6%
Services 47% (2006 est.)
Industries Tobacco, tea, sugar, sawmill products, cement, consumer goods
Electricity Electricity Production 1.293 billion kWh (2004)
Fossil Fuel 3.3%
Hydro 96.7%
Nuclear: 0%
Other: 0% (2001)
Electricity Consumption 1.202 billion kWh (2004)
Electricity Exports 0 kWh
Electricity Imports 0 kWh
Transportation Railways Total 797 km
Narrow Gauge 797 km 1.067-m gauge (2006)
Roadways Total: 15,451 km
Paved 6,956 km
Unpaved 8,495 km (2003)
Waterways 700 km (on Lake Nyasa (Lake Malawi) and Shire River) (2007)
Air Transport Airports: 42
Airports - with paved runways:
total: 6
over 3,047 m: 1
1,524 to 2,437 m: 1
914 to 1,523 m: 4 (2006)
Economy Landlocked Malawi ranks among the world's least developed countries. The economy is predominately agricultural, with about 85% of the population living in rural areas.
Exports $513.1 million f.o.b. (2006 est.)
Tobacco 53%, tea, sugar, cotton, coffee, peanuts, wood products, apparel
Imports $767.9 million f.o.b. (2006 est.)
Food, petroleum products, semimanufactures, consumer goods, transportation equipment
Major trading partners South Africa, Germany, Egypt, Zimbabwe, US, India, Zambia, Russia, Tanzania, Netherlands

Schooling And Holidays

Public Holidays                                

Jan 01 New Years Day
Jan 15 John Chilembwe Day
March 03 Martyrs’ Day
April 09-12 Easter
May 01 Labour Day
June 14 Freedom Day
July 06 Republic Day
October 11 Mothers’ Day
December 25-26 Christmas



Tv Stations

TV Stations
Television Malawi English
Broadcasts throughout the Nation Viewership figure is 3 million plus estimate

Radio Stations

  • MBC R1 and MBC R2
    Nation wide footprint
  • Power FM 101
    ¾ of the country
  • Capital FM
    Southern and central region
  • Mij 90.3 FM
    Southern region
  • Transworld Radios
    Nationwide Footprint



  • The Nation Newspapers
    11000 copies
  • Daily Times Newspapers
    10000 copies
  • Malawi News
    21000 copies
  • Weekend Nation
    22000 copies

Outdoor Media

Bus Shelters
3.72m 1.2m
1.1m 1.35m

Suburb Signs
1.6m x 1.2m

Street Finders
1.3m x 1.65m

3m x 6m
3m x 12m
9m x 6m
6m x 4m

Country Data