Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Mali

Background Information

  • With 65% of is land area desert or semi - desert, despite higher economic growth since 1994, Mali remains one the world poorest countries_ rated 164/173 in 2002 using UNDP human Development index
  • Economic activity is largely confined to riverine area irrigated by the Niger
  • Market with huge potentialities based on a political stability since 1990 when democracy has been instituted and become a reality,
  • For 2003, 7 companies have planned to install their manufactures in Bamako, Mali, like other neighbors of Côte d’Ivoire, is suffering from the military rebellion and political instability in this country,
  • Major companies in the country
    - AGM: Insurance,
    - BDM : Bank,
    - Mamadou Simpara: International Trade,
    - Ikatel: Mobile Telephony,
    - Groupe Kledu: Communication & Telecommunications


Capital Bamako
Currency CFA Franc (XOF)
Major Ethnic Groups                             Mande 50% (Bambara, Malinke, Soninke), Peul 17%, Voltaic 12%, Songhai 6%, Tuareg and Moor 10%, other 5%
Main Languages French (official), Bambara 80%, numerous African languages


Religious Breakdown Muslim 90%, Christian 1%, indigenous beliefs 9%
Population 11,995,402 (July 2007 est.)
HIVAIDS 1.9% (2003 est.)
Labour Force 3.93 million (2001 est.)
Labour Force by Sector             agriculture: 45%
industry: 17%
services: 38% (2001 est.)
Literacy: Age 15 and over that can read or write
Total Population 46.4%
Male 53.5%
Female 39.6% (2003 est.)


Government republic
Constitution adopted 12 January 1992
Legal System                                                         based on French civil law system and customary law; judicial review of legislative acts in Constitutional Court; has not accepted compulsory ICJ jurisdiction
Chief of State President Amadou Toumani TOURE (since 8 June 2002)
Head of Government Prime Minister Ousmane Issoufi MAIGA (since 30 April 2004)
Elections Amadou Toumani TOURE reelected president; percent of vote - Amadou Toumani TOURE 71.2%, Ibrahim Boubacar KEITA 19.2%, other 9.6%
Cabinet Council of Ministers appointed by the prime minister
Prime Minister Ousmane Issoufi MAIGA

Banking And Business

Banking & Office Hours  
GDP                                                                 Purchasing Power -$14.77 billion (2006 est.)
Exchange Rate - $5.847 billion (2006 est.)
Growth Rate - 5.1% (2006 est.)
Per Capita : $1,300 (2006 est.)
Composition By Sector agriculture: 45%
industry: 17%
services: 38% (2001 est.)
Industries food processing; construction; phosphate and gold mining
Electricity 410 million kWh (2004)
Transportation Roadways: total: 18,709 km
paved: 3,368 km
unpaved: 15,341 km (2004)
Air Transport paved runways:
2,438 to 3,047 m:
4 1,524 to 2,437 m:
4 914 to 1,523 m: 1 (2006)
Economy Mali is among the poorest countries in the world, with 65% of its land area desert or semidesert and with a highly unequal distribution of income.
Exports $323 million f.o.b. (2004 est.) cotton, gold, livestock
Imports $1.858 billion f.o.b. (2004 est.) petroleum, machinery and equipment, construction materials, foodstuffs, textiles
Major trading partners Cote d'Ivoire, France, Senegal, Germany, Benelux

Schooling And Holidays

Public Holidays                        

1 Jan New Year's Day.
20 Jan Armed Forces' Day.
20 Mar Mawloud (Prophet's Birthday).
24 Mar Easter Monday.
26 Mar Day of Democracy.
1 May Labour Day.
25 May Africa Day.
22 Sep Independence Day.
2 Oct Korité (End of Ramadan).
9 Dec Tabaski (Feast of the Sacrifice).
25 Dec Christmas Day.



Tv Stations

Tv remains remains the ideal media for products launch or re-launch as associating image and sound. An adaptation of creatives to local languages and habits is more than useful as rate of literacy is low and Malian are deeply bound and jealous of their language: Bambara

Local Stations

  • 1 Public
    ORTM (National Coverage)
  • 2 Private
    Tv Klédu

International Stations

  • Canal+Horizons
  • (Francophon pay tv)
  • Many others stations broadcasted by satellite

Radio Stations

In a country where oral communication is a tradition , all "oral" media is welcome and becomes rapidly part of daily partners;
As such Radio owns a great penetration ability and is part of households
companions, mainly for female when they are cooking or working.
In rural areas, Radio reaches daily 90% of the population.

State Stations

  • Radio Mali

Private Stations

  • Radio Kledu
  • Radio Kledu
  • Guintan Fm



  • 7 dailies
  • 12 weeklies
    4 Magazines
  • 7 Monthlies
Poor Circulation & middle quality: approx 10 le vs literacy)
Approx 250 for weeklies & Monthlies
Not a transparency Market
No Recent survey
Major contents are concentrated in politic & news in briefs

Outdoor Media

Ratecard is based on Cfa as for all media

Discounts are related to the number of weeks and type of usage & no inflation till 3 years

Usage is very high in tactical campaigns in the main cities especially in Bamako

3 mains contractors (2 publics & 1 private)
Average cost for one month rental /billboard 12m2: $ 135

Country Data