Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Our all-embracing knowledge of the various African markets, both strategically, financially and culturally, enables us to continually negotiate the best media prices on either per-country or per group-of-countries basis. Our strategically placed offices are all managed by experienced, resident negotiators, who ensure that clients receive unparalleled service, such as media plans, “proof of flighting” reports and much more.

This ensures effective implementation of key strategies to your benefit.
Why choose AMW?
- Peace of mind: A well established company who has been helping build global brands throughout Africa since 2002
- Local insights: Access to a well stocked reference library of country data pertaining to media landscapes, cultural events and local knowledge
- Total transparency: We supply our clients with all current in-market rate cards and negotiate discounts across all media options
- Total integrity: We do not condone any negotiations where individuals, other than our clients, have a vested interest in business dealings
- Fast turn around times: Clients who have their own agencies on the ground often still choose to deal with AMW due to speedy response times
- Neutrality: Due to AMW being an independent company, we can offer unbiased opinions on communication strategies and implementation 
- Compliance: We supply all clients with tear sheets, media logs and access to media monitoring where necessary

Country Data