Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Uganda

Background Information

  • Uganda has substantial natural resources, including fertile soils, regular rainfall, and sizeable mineral deposits of copper and cobalt.
  • Agriculture is the most important sector of the economy, employing over 80% of the work force
  • Coffee is the major export crop and accounts for the bulk of export revenues
  • Since 1986 the government - with the support of foreign countries and international agencies - has acted to rehabilitate and stabilise the economy by undertaking currency reform, raising producer prices on export crops, increasing prices of petroleum products, and improving civil service wages
  • The policy changes are especially aimed at dampening inflation and boosting production and export earnings
  • In 1990-94, the economy turned in a solid performance based on continued investment in the rehabilitation of infrastructure, improved incentives for production and exports, and gradually improving domestic security
  • The economy again prospered in 1995 with rapid growth, low inflation, growing foreign investment, a trimmed bureaucracy, and the continued return of exiled Indian-Ugandan entrepreneurs.
  • Uganda’s economic growth since 1986 has been around 7% per annum
  • This growth rate has been achieved through a combination of high flows of donor’s support, general improvements in government budgeting, a realistic approach to exchange rate policy and an overall tight monetary policy
  • Uganda has been the first country to benefit from the new HIPC (Highly Indebted Poor Country Initiative)


Capital Kampala
Currency Uganda Shilling (UGX)
Major Ethnic Groups                     

Baganda 16.9%,
Banyakole 9.5%,
Basoga 8.4%,
Bakiga 6.9%,
Iteso 6.4%,
Langi 6.1%,
Acholi 4.7%,
Bagisu 4.6%,
Lugbara 4.2%,
Bunyoro 2.7%,
other 29.6% (2002 census)
Main Languages English (official)
Ganda or Luganda
other Niger-Congo languages,
Nilo-Saharan languages,


Religious Breakdown                  Roman Catholic 41.9%,
Protestant 42% (Anglican 35.9%, Pentecostal 4.6%, Seventh Day Adventist 1.5%),
Muslim 12.1%,
other 3.1%,
none 0.9% (2002 census)
Population 30,262,610
Growth Rate: 3.572% (2007 est.)
Birth rate: 48.12 births/1,000 population (2007 est.)
Death rate: 12.64 deaths/1,000 population (2007 est.)
HIVAIDS Adult Prevalence Rate 4.1% (2003 est.)
People Living with HIV/AIDS 530,000 (2001 est.)
Deaths 78,000 (2003 est.)
Labour Force 13.76 million (2006 est.)
Labour Force by Sector Agriculture 82% Industry 5% Services 13%
Literacy: Age 15 and over that can read or write
Total Population 66.8%
Male 76.8%
Female 57.7% (2002 census)


Government Republic
Constitution 8 October 1995;
Legal System in 1995, the government restored the legal system to one based on English common law and customary law; accepts compulsory ICJ jurisdiction, with reservations
Chief of State                                                                        Pres: Yoweri Kaguta Museveni (1996)
Head of Government Pres: Yoweri Kaguta Museveni (1996)
Elections Pres: 5 year term by the people
Cabinet Appointed by the president from among elected legislators
Prime Minister Prime Minister Apollo NSIBAMBI (since 5 April 1999)

Banking And Business

Banking & Office Hours                                                                                           Office Hours 08H00 – 15H00
GDP Purchasing Power Parity $52.93 billion (2006 est.)
Real Growth Rate 5.3% (2006 est.)
Per Capital $1,900 (2006 est.)
Composition By Sector Agriculture 29.4%
Industry 22.1%
Services 48.5% (2006 est.)
Industries Sugar, brewing, tobacco, cotton textiles; cement, steel production
Electricity Electricity Production 1.894 billion kWh (2004)
Electricity Production Fossil Fuel 0.9% Hydro 99.1% Nuclear 0%
Electricity Consumption 1.596 billion kWh (2004)
Electricity Exports 165 million kWh (2004)
Electricity Imports 0 kWh (2004)
Transportation Railways Total 1,244 km
Narrow Gauge 1,241km 1,067-m gauge (2002)
Highways Total: 70,746 km
Paved 16,272 km
Unpaved 54,474 km (2003)
Waterways on Lake Victoria, 200 km on Lake Albert, Lake Kyoga, and parts of Albert Nile (2005)
Ports and Terminals Entebbe, Jinja, Port Bell
Air Transport 31 (2006)
Economy Uganda has substantial natural resources, including fertile soils, regular rainfall, and sizable mineral deposits of copper and cobalt. Agriculture is the most important sector of the economy, employing over 80% of the work force.
Coffee accounts for the bulk of export revenues.
Exports $961.7 million f.o.b. (2006 est.)
Export Commodities coffee, fish and fish products, tea, cotton, flowers, horticultural products; gold
Export Partners Belgium 9.9%, Netherlands 9.3%, France 7.8%, Germany 7.6%, Rwanda 5.6%, Sudan 4.7% (2006)
Imports $1.945 billion f.o.b. (2006 est.)
Capital equipment, vehicles, petroleum, medical supplies; cereals
Major trading partners Kenya 34.6%, UAE 8.7%, China 7.2%, India 5.6%, South Africa 5.5%, Japan 4.3% (2006)

Schooling And Holidays

Public Holidays                         

New Years day 1st January
NRM Anniversary 26th January
Id-ul-Zuha 2nd February
Women's Day 8th March
Good Friday 9th April
Easter Sunday April
Easter Monday April
Labour Day 1st May
Id-ul- Milas 3rd May
Martyrs day 3rd June
Heroes Day 9th June
Independence Day 9th October
Id-ul-fitre 15th November
Christmas Day 25th December
Boxing Day 26th December



Tv Stations

  • Uganda Television Services (UTV) English, Swahili & Luganda
  • Cable Satelite Television English
  • Channel Television English
  • Lighthouse Television English
  • Sanyu Television English
  • WBS (Wavahmuno Broadcasting Service) English & Luganda
  • NTV

Radio Stations

  • Radio Uganda – Green Channel English, Swahili, Luganda & other local dialects
  • Radio Uganda – Blue Channel English
  • Radio Uganda – Red Channel Swahili & Luganda
  • Capital Radio English & Luganda
  • CBS (Central Broadcasting Service) Luganda
  • Great African Radio Runyankole
  • Hoima 88.6FM Runyoro/Rutooro
  • Impact 102.1 FM Luganda & English
  • Mbale 90.1 FM Lhumasaba
  • Power 104 FM English & Luganda
  • Radio Apac Luo, Lugbara & English
  • Radio Lira Luo & English
  • Radio Maria 101.8Fm English, Luganda & Runyankole
  • Radio One 90FM English
  • Radio Paida 87.3FM Luo, Lugbara
  • Radio Rukungiri Runyankole
  • Radio Sanyu English & Luganda
  • Radio Sapentia English & Luganda
  • Radio Simba 97.3FM Luganda
  • Radio Wa Luo
  • Radio West 100.2FM Runyankole & English
  • Rhino FM Luo & English
  • Star 100FM Luganda
  • Super 85.9FM Luganda & English
  • Top Radio 89.6FM (Tower of Praise) Luganda & English
  • Uganda Real Audio English
  • Uganda Rural Development Trust Runyoro & Rutooro
  • Voice of Kigezi 89.5FM Rukiga & Runyankole
  • Voice of Teso 88.4FM Ateso & English
  • Voice of Tooro Runyankole, Ruyoro, Rutora & Rukiga
  • BBC English
  • Radio France International French
  • Beat fm on 96.3 - Luganda music station


  • Dwon Lwak (Weekly) Luganda
  • Dbembe (Fortnightly) Swahili
  • Musizi (Monthly) Luganda
  • Spice (Monthly) English
  • Chic (Monthly) English
  • Dine-Out (Monthly) English


  • New Vision (Daily) English
  • Bukedde (Daily) Luganda
  • Monitor (Daily) English
  • Taifa Uganda Empya (Daily) Swahili
  • Financial Times (2X Weekly) English
  • The Guide (Weekly) English
  • Njuba Times (Weekly) Swahili
  • The Economy (Weekly) English
  • The Nile Gazette (Weekly) English
  • Soccer World (Weekly) Luganda, Swahili & English
  • Mulengera (Weekly) Luganda

Outdoor Media

Bus Shelters
1.2m x 0.25m     1.7m x 1.1m     2m x 0.25m

Suburb Signs
1.6m x 1.2m

Street Finders
1.5m x 1m

10m x 8m     15m x 9m     6m x 12m     12m x 9m

Road Arches

7.5m x 5m

Country Data