Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Zimbabwe

Background Information

  • Britain annexed Southern Rhodesia from the British South Africa in 1923. In 1961 a constitution was formulated to keep whites in power. In 1965, the government of Ian Smith unilaterally declared its Independence (UDI), but Britain did not recognize the act. Instead, Britain demanded voting rights for the black majority in the country, then called Rhodesia.
  • UN Sanctions and a “guerrilla” uprising finally led to free elections in 1979 and Independence as Zimbabwe in 1980. Robert Mugabe was voted in Zimbabwe’s first Prime Minister, became its President in 1987, and has been the country’s sole ruler. His party (Zanu PF) has dominated Zimbabwe’s political system since independence.
  • The land re-distribution programme which commenced in 2000, caused an exodus of white farmers, crippling the economy and resulting in the widespread shortages of basic commodities. Mugabe and Zanu PF won the elections held in 2000 and 2002, amid accusations of state-sponsored violence and intimidation.
  • The Regional and International spotlight has been squarely on the Zimbabwean situation over the past number of years, with government introducing increasingly draconian measures to muzzle the independent press. Many publications have simply had their operating licenses revoked, and been shut down accordingly.
  • Zanu PF won the 2005 elections convincingly, with the opposition MDC crying foul over “ghost” voters and lack of campaign airtime on the country’s sole state owned television station.
  • Zimbabwe has remained in the grip of its worst financial crisis in the country’s history. By the end of 2003, year on year inflation had hit a record 619,5% and food and fuel shortages were the order of the day.
  • Reeling from hyper-inflation, continued International isolation due to Mugabe’s policies and one of the highest HIV infection rates in the world, the state of the nation has been bleak.
  • Corruption, nepotism, and financial irregularity has been the order of the day in Zimbabwe, with all but two indigenous banks still open, the rest having been shut down due to liquidity crises.


Capital Harare
Currency Zimbabwe Dollar (ZWD)
Major Ethnic Groups                         African 98% (Shona 82%, Ndebele 14%, Other 2%, mixed and Asian 1%, White less than 1%)
Main Languages English (Official)
Many other dialects


Religious Breakdown                     Syncretic (Part Christian part Indigenous beliefs) 50%
Christian 20%
Indigenous Beliefs 24%
Muslim and Others 30%
Population (0.595% (2007 est.) Growth pa): 12,311,143
0-14 years: 37.2% (male 2,308,731/female 2,266,027)
15-64 years: 59.3% (male 3,663,108/female 3,641,519)
65 years and over: 3.5% (male 198,867/female 232,891) (2007 est.)
HIVAIDS deaths 170,000 (2003 est.)
Labour Force 3.958 million (2006 est.)
Labour Force by Sector Agriculture 66%, industry 10%,
services 24% (1996)
Literacy: Age 15 and over that can read or write
Total Population 90.7%


Government                                 Parliamentary Democracy
Constitution 21 December 1979
Legal System mixture of Roman-Dutch and English common law
Chief of State Robert Mugabe (Since Dec 1987)
Head of Government Robert Mugabe (Since Dec 1987)
Elections Robert Gabriel MUGABE reelected president
Cabinet Cabinet appointed by the president; responsible to the House of Assembly
Prime Minister Robert Mugabe

Banking And Business

Banking & Office Hours  
GDP Purchasing Power Parity -$25.58 billion (2006 est.)
Real Growth Rate - 4.1% (2006 est.)
Per Capita -$2,100 (2006 est.)
Composition By Sector                                                                             agriculture:17.7%
industry: 22.9%
services: 59.4% (2006 est.)
Industries Inflation Rate 384.7% (2003 est.)
Electricity Electricity Production 9.412 billion kWh (2004)
Electricity Consumption 11 billion kWh (2004)
Electricity Exports 0 kWh (2004)
Electricity Imports 2.25 billion kWh (2004)

Railways Total: 3,077 km
Narrow Gauge 3,077 km 1.067-m gauge
Highways 97,440 km
Paved 18,514 km
Unpaved 78,926 km (2002)
Waterways on Lake Kariba (2005)
Ports and terminals: Binga, Kariba


Air Transport

Total 17
Over 3,047 m: 3
2,438 to 3,047 m: 2
1,524 to 2,437 m: 4
914 to 1,523 m: 8 (2006)

Unpaved runways 135 (2002)
Total: 386
1,524 to 2,437 m: 5
914 to 1,523 m: 187
under 914 m: 194 (2006)


Economy The government of Zimbabwe faces a wide variety of difficult economic problems as it struggles with an unsustainable fiscal deficit, an overvalued exchange rate, soaring inflation, and bare shelves.
Exports $1.766 billion f.o.b. (2006 est.)
Cotton, Tobacco, Gold, Ferroalloys, Textiles/Clothing
Imports $2.055 billion f.o.b. (2006 est.)
Major trading partners Zambia 6.3%, South Africa 6.1%,
China 5.3%, Germany 4.6%, Japan
4.4% (2003)

Schooling And Holidays

Public Holidays                           


Jan 1 New Year’s Day
Mar 25 Good Friday
Mar 28 Easter Monday
Apr 18 Independence Day
May 1 Workers’ Day
May 25 Africa Day
Aug 11 Heroes’ Day
Aug 12 Defence Forces Day
Dec 22 Unity Day
Dec 25-26 Christmas



Tv Stations

Radio Stations

All state owned channels under the banner of ZBC) Spot FM (Radio 1) English
Radio Zimbabwe (Radio 2) Vernacular
3FM (Radio 3) English, Vernacular
National FM (Radio 4) Vernacular


Kwayedza (Weekly) State Vernacular
The Manica Post (Weekly) State English/Vernacular


  • The Herald (Daily) State English
  • The Chronicle (Daily-Bulawayo) State English
  • The Financial Gazette (Weekly) Private English
  • The Independent (Weekly) Private English
  • The Sunday Mail (Weekly) State English
  • The Sunday News (Weekly – Bulawayo) English
  • The Standard (Weekly) Private English


Outdoor Media

Bus Shelter
1.7m x 1.095m
1.2m x 3.72m

Suburb Signs
3m x 6m

Stadia Media
3m x 6m
1.5m x 8m

Street Finder
1.2m 1.6m

7.5m x 5m

3m x 12m
6m x 12m
9m x 12m
7m x 5m

Airport Light Boxes
1m x 3m
2m x 3m
1m x 4m
2m x 2m

Tri- Visions
1m x 3m
3m x 6m

Airport Trolleys
22.5cm x 46.5cm

Country Data